New Brand, Same Commitment

We’re excited to share our new brand with you! It’s an important step for us and one we put a lot of thought into. So first things first:

Why a rebrand?

Well, frankly, we’re tired of the way most tax firms talk about their work. At RBA, we’re experts at helping our clients get the maximum amount of credits and deductions on their tax returns. 

But meaningful change doesn’t happen one tax return at a time. 

It requires a thoughtful strategy and proactive planning. When we understand what our clients are working toward and why, we’re able to create long-term strategies that don’t just save our clients more money, but help make their visions a reality.

Centering Purpose

We wanted our new brand to feel like a human brand, not a financial one—capable of connecting the work we do with taxes to our clients’ hopes, dreams, and aspirations.

That comes across in our visual identity, but also in the way we position ourselves as strategists. Our expertise is taxes, but our work is about much more than that. It’s about ensuring our clients have the resources they need to achieve their dreams and promote positive change in the world.

You can’t do that from inside a tax return. It requires a nuanced understanding of each individual’s goals as well as their values and purpose.

In addition to feeling more alive and meaningful, this way of positioning ourselves creates a platform to educate audiences about what is possible when they get in front of their tax returns and take a more engaged and proactive approach to tax planning.

But most importantly, it allows us to explore the deeper purpose of what we do: to help promote positive change in the world.

New Digs

We’re so grateful to you for sharing this moment with us. Our look may have changed, but our purpose has not: we’re here to walk alongside you and ensure you have the money you need to create the meaning you’re after.